Salesforce.com launches Social.com advertising platform

Salesforce.com is taking steps to combine its acquisitions in social media monitoring and social advertising with its core CRM (customer relationship management) software through a new product called Social.com. The new product, which was announced Tuesday, takes the social advertising campaign management software Salesforce.com gained through the purchase of Buddy Media and adds integrations with social media data from its Radian6 offering as well as customer information from CRM systems. Now m...